That’s a big priority for me.7:30 A.M: I wake up at 7:30 and browse through my phone for a few minutes just to wake up. One day, if we could do beyond clothing and have home wear, that’s where I see it going, too. I want to make it grow, and make it a household name. I think definitely I’ll be putting everything into my clothing line, Eggie. It’s comforting, and it’s a great to know other girls are in the same boat. So it’s great we can vent to each other about what it’s like to stress us out. But since so much of our lives are online, it’s hard to differentiate what’s life and what’s business. We do talk about business, like what our goals are, and if we like working with certain brands and certain people. We definitely don’t fight, but also, we don’t talk about our fees! I’ve never personally asked my rate. How do YouTube stars behave with each other? Is it like Real Housewives or more supportive? Do you compare notes and discuss your rates for projects? I like people that ask real questions about people’s lives, and share things about themselves. But being a genuine person and caring about other people is what helps me through, and what I look for in others. In terms of promoting other women and Instagram friends, I’m happy to help anyone if we have a real connection! The thing with women in my business is we go to a lot of events where we’re dumped together into like a social media playground. She’s killing it online, she’s a mom-there’s a lot of things I want to learn from that she’s going through right now. I’ve been following her on YouTube for like five years. Me and Chriselle have a long relationship! I love her. What about your relationship with other YouTube stars? You recently promoted one of Chriselle Lim’s outfits on your Instagram… how do you decide which colleagues to hype? They always keep me in their world, and I’m so grateful for that. I learn what they want to see, because I ask them, and I listen to them. I’ll actually give them credit and fashion advice. I highlight their questions in my series. What do you consider your relationship to be-are they like your friends? Your pen pals? Then you can ask questions about what you’ve seen, and flow with the conversation really easily. Are your friends going? Are people you know going? If they are, check on Instagram to see what they’ve been up to. An easy way to make it easier and feel more engaged or talkative is to do a little research before you go to an event. It’s basic advice, but you have to fake it ‘til you make it. We’ve all had to attend a “work party” and we’re just not into it. And I’ve just sort of accepted that it’s my job, and I don’t mind being overdressed, or looking extra! It’s a lifestyle and I don’t mind owning up to it. It photographs beautifully, but in real life, it’s a lot of look. Sometimes with photo shoots, the makeup can be heavy and cakey. If I’m coming from a shoot, absolutely! Some days, you need to cram in everything into one day. What about parties? Do you show up for events in full hair and makeup? But I’d never lock down my hair like that myself! I know, right?! It’s funny because when I’m watching something online or on TV, I never noticed flyaways! Now that I’m on-camera so much, I do kind of notice them. It’s important to think about that.Įven though you’ll have a helmet of hairspray to get it. A striking red is really good… Something I think about a lot-that maybe you don’t until you get more experience with video-is, what can this look do with editing? With music, with slow-motion shots or cuts or stills, you can make a lot of looks cooler through context. I really like more flowy fabrics, because they have movement, they look cook when you edit-they look bomb in the wind! Colors that pop are also important. What kinds of clothes work best for videos? Your YouTube Channel, Clothes Encounters, began as a vlog for your favorite outfits. We asked the 27-year-old for advice on camera-ready clothes, finding partners you trust… and what really happens between famous fashion bloggers when the iPhones are off. Which sounds kind of ideal, when you think about it. In a way, Jenn Im is the poster babe for modern fame: she can walk through Times Square or Coachella without getting mobbed-but can’t post a Snapchat without thousands of responses. She eats carbs she spends Sundays watching TV with her dog she freaks out at Mansur Gavriel. At the same time, this California girl is totally normal. During the Winter Olympics, the Korean-American was an online correspondent for NBC. She’s got 2.1 subscribers on YouTube and another 2 million on Instagram, along with a fledgling clothing line called Eggie and a Google Image archive that’s thousands of pixels deep. Jenn Im is one of those “famous-not-famous” girls.
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